What does it take for a 130-year-old company to remain at the forefront of pharmaceutical innovation?
In this episode of Decoded, Dr. Jurgi Camblong sits down with André Hoffmann, Vice-Chair of Roche and the fourth generation of the Hoffmann family to lead the company since 1896, to discuss how genomics and AI are transforming pharmaceutical innovation and what organizational structures enable long-term thinking in business.
André has spent his career at one of the world's largest pharmaceutical companies, observing how the industry is adapting to new technologies and changing approaches to drug discovery. He brings perspective on how companies can invest in long-term innovation cycles, the strategic considerations of different ownership models, and how businesses measure value and impact.


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